Think about the last time you were browsing a clothing store. It’s a safe bet that the items displayed on the mannequin or window poster are the ones which will be either sold out or in limited supply. Why? Because of how the items are presented. There are tons of other equally decent choices hanging on the racks, but we get caught by the visual of the one presented in the store window (or banner ad), which draws us in. It’s all in how the items are staged.
Take the above advertising photos for example. If you buy this manly sweater you too could be walking along a beach with perfectly rugged locks, looking broody and making women swoon.
Here’s the reality: the child’s sweater looks like a gray blob borrowed from an older brother, the man’s sweater was likely a gift from his grandmother, and it’s not so much the woman’s super plain knitted cap I want as the perfect hair that is, unfortunately, not included with purchase.
Presentation makes all the difference in the world when it comes to whether a buyer notices you. You want to be the home that draws them in, not the one that hides on the rack getting passed over!
Data suggests that the average home buyer will only visit about 10 homes before making a purchase. That means they are meticulously sorting through MLS listings, pouring over photos and descriptions, and paring down to just their very favorite top few. And you want to make sure your home makes the cut!
A buyer isn’t going to offer on your home if they didn’t even make a showing appointment…and bland, tidy, and straight forward aren’t emotions that will inspire them to make that appointment.
Think about your home’s personality, the type of buyer who will likely be purchasing, and the features which will likely be most sought after and bring the highest selling price. Play up those features!
Not sure what those are or how to accomplish it? Comment below with questions!!! Unless you don’t like free advice ;-)
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